In today's world, the implementation of digital music has been life-changing!! The easy accessibility has given practically anyone the ability to become an overnight sensation. In that same breath, this also creates it extremely difficult to get your music in front of people. Your constantly fighting to get your music heard with so much internet commotion. You put your money time and energy in creating this masterpiece, you know it's good but isn't getting the proper exposure you know it deserves. SEO is a great marketing tool to add your marketing budget. SEO services can be very expensive but with these few tips, you'll be able to grow your fanbase in a matter of months. Yes, months I want to realistic and transparent as possible.
What is SEO? Search engine Optimization
Have ever wondered how results instantly pop up in Google ??? All my life since I've know google I thought google was this smart system that magically new the answers to your questions. this is not true Google is very dumb. You have to tell Google what you want it to know about your brand. Below I listed 5 things you can do Immediately to tell google as much information about you as possible.
Things to marinate over...
1.) What is your objective
If you don't have an objective you are going nowhere fast. This is with anything you choose to do whether its with music or life. It's important to first map out what you want to accomplish short-term and long-term to get a better understanding of how SEO will help your brand.
Are you providing services?
Mixing, Masters, Producing, Songwriting Services Music Courses ???
2.) Who are you targeting
It's very important to know your audience. Who specifically are you marketing to. This aspect will help you reach the right people who will engage with your music and become fans.
3.) KING Content. This should be #1.
Google bots crawls your website and fishes for information so it can know the exact objective of your site so your website will pop up when your potential fans are searching for specific keywords related to your brand/business. Remember google is DUMB so its important to help Google as much as possible. I can't stress enough how important content is.
Content can be anything from videos, pictures, blogs, social media posts, podcast, Ebooks.
Your content should be engaging and tailored specifically to your audience.
4.) Keywords research
Find out what people are searching for related to your service. A great tool to use is SEMrush.com
Optimize these specific keywords throughout your website.
SEO is a race to get the first page. SEO can be frustrating and takes a bit of discipline but don't give up. Continue to make great music and great content. You'll be where you want to be in no time!!